Category Archives: Brand Management

What kind of creative services do you need?

There are many different firms out there providing different levels and styles of creative services. Instead of being sold on a firm’s benefits or portfolio and hammering them into your situation, figure out realistically what you need, then find the … Continue reading

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How to Set Marketing Budgets. And Why You Should.

What are two of the most important pieces of business wisdom you’ll ever hear? Large or small, every business needs a marketing strategy; and a marketing plan to make it happen. Once marketing budgets are set – take expert advice … Continue reading

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Tradeshow Design – the booth is Just the Beginning

Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to fill – tradeshow design. … Continue reading

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Discovering Your ‘Brand’

How to build stability and growth for your company’s services. Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do, across every mode of communication. Consider one … Continue reading

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Parker Pad & Printing Ltd.

Website, Marketing Tools & Print Design parkerpad.com

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Ira Smith Trustee & Receiver Inc.

Rebranding, with website and launch party irasmithinc.com

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Celestial Delights

Rebrand, Identity, Print & Packaging Design

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Adobe Systems Inc.

Advertising, eMarketing, Signage & Print Design www.adobe.com

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Junior Chamber International (JCI)

2011 JCI World Conference Campaign www.jci.cc

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10th Anniversary: Top Ten Things Learned, Part IV

I know from our own experience that nothing beats people talking about you and telling people who trust them they should consider hiring you. However, the referred prospects need to see for themselves that you live up to the positive words of your referral source. They need to see a website and perhaps other marketing tools that confirm your legitimacy, professionalism and provide a bit
more information – understand what you can do for them. Continue reading

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