Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Category Archives: Brand Management
How to Set Marketing Budgets. And Why You Should.
What are two of the most important pieces of business wisdom you’ll ever hear? Large or small, every business needs a marketing strategy; and a marketing plan to make it happen. Once marketing budgets are set – take expert advice … Continue reading
Tradeshow Design – the booth is Just the Beginning
Venturing into the world of tradeshows can be an expensive experiment if you’re not prepared to optimize it. Many are blown away by the cost of just participating and focus on the space they need to fill – tradeshow design. … Continue reading
Discovering Your ‘Brand’
How to build stability and growth for your company’s services. Brand is the emotional connection between a company and its clients. More than just a logo, brand is reflected in everything you do, across every mode of communication. Consider one … Continue reading
10th Anniversary: Top Ten Things Learned, Part IV
I know from our own experience that nothing beats people talking about you and telling people who trust them they should consider hiring you. However, the referred prospects need to see for themselves that you live up to the positive words of your referral source. They need to see a website and perhaps other marketing tools that confirm your legitimacy, professionalism and provide a bit
more information – understand what you can do for them. Continue reading
10th Anniversary Part I: Clients want design that builds business!
You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share. That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Continue reading
