Category Archives: Big World Marketing

Parker Pad & Printing Ltd.

Website, Marketing Tools & Print Design parkerpad.com

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Ontario Insurance Adjusters Association (OIAA)

Web Development oiaa.com

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The True Value Of Relationships

One of the the things that everyone in the communications industry has to deal with on a fairly regular basis is justifying costs to their clients… even when it builds their business, enhances their corporate identity and provides an excellent ROI. Continue reading

Posted in Advertising in Toronto, Big World Marketing, Building Rapport | 1 Comment

Top 10 Elements Often Lacking in Marketing Materials.

Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours? Continue reading

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How to Ask for Feedback

We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say “what do you think” the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input. Continue reading

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Marketing To Women. Contrary To Popular Male Belief, There Really Is A Difference

Marketing to women, There are ten top tips, in which you will find as you read through it is, there is a high level of interconnectivity between all of these characteristics. Continue reading

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Blogging for Professional Services: Make a Plan and Make it Easy

Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater. Continue reading

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They used to say it takes seven points of contact to make a sale…

It takes many points of contact to make a sale. These include everything from your business card and websites to personal appearances and that article you wrote for an industry association. Being bombarded by so many different kinds of messages, the more the merrier (different scope and means is great) and the more consistent the better. Continue reading

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Where Do I Start When Creating a Brand Message?

A lack of consistency in marketing tools can create large gaps and even stop the trek through your marketing, on the way to your pre-sale action step. However, many businesses don’t know where to even begin identifying and building their brand character. Besides hiring pros, there are a couple things you can do internally to get an idea of the right direction. Continue reading

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Social Media: How Much of it is Hype?

There’s been a lot of hype around adding social media to a company’s marketing plan. But, before you jump in, investigate how your target audience is really using it (or not) so that, like all other marketing efforts, you’ll find the best way to get the most impact. Continue reading

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