Category Archives: All-inclusive Marketing

The Best Advertising I have Seen in Years

This week, driving home in a rainstorm, the traffic was worse than usual. Sitting in my car, late for an evening meeting, I was fascinated to see a guy in a raincoat holding a big florescent cardboard sign that said “Simon Wookey”…I thought “Interesting, wonder what that’s about?” 20 feet up the street was another guy holding a similar sign that said, “will”. Ultimately a total of 5 signs… Continue reading

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A Re-branding Project Plan

Most firms need to re-brand at some point, especially after the first 5 – 10 years in business. How should you approach this and what should you expect from your design firm as a project plan. I not only re-brand clients regularly, but I’ve done it myself. Once you’ve decided to rebrand (see past post The Right Time to Re-brand), what would the steps involved be? All design firms will have their own processes and approach, but would likely include the same basic principles as ours. Continue reading

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Common Marketing Challenges of B2B Marketers – Part I

Some may argue that B2B companies often have a limited number of organizations that they can sell (or market) to, so they don’t require big budgets. Versus companies that are selling to the masses, it is true B2B marketers don’t require big budgets. However, the argument here is not for creating big budgets, but for allocating budgets that are big enough to allow your organization to “out shout” the competition. Continue reading

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Social Media – How to Separate Personal From Business.

To help keep your company and it’s employees professional use of social media separate from personal, start with a plan so everyone has a clear picture of what you are trying to accomplish. Continue reading

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Top 10 Elements Often Lacking in Marketing Materials.

Many marketing tools are missing some basic things that can make a huge difference. How many of them are lacking in yours? Continue reading

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Why B2Bs Should Care About Optimization (SEO)

Social media has created reasons to care about SEO from both ends of the spectrum. We know how prolific Google is for finding all kinds of information = if you generate content, people will find it. Second, social media makes it easy to get your content out there. Continue reading

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How to Ask for Feedback

We encourage clients to run their marketing materials by an advisory board or, even better, ideal clients at a not too early stage. However, if you simply say “what do you think” the question is too open-ended. The breadth of feedback can be overwhelming and have you needlessly second-guessing yourself. Here are some tips on how to get the most useful input. Continue reading

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Marketing To Women. Contrary To Popular Male Belief, There Really Is A Difference

Marketing to women, There are ten top tips, in which you will find as you read through it is, there is a high level of interconnectivity between all of these characteristics. Continue reading

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Blogging for Professional Services: Make a Plan and Make it Easy

Professional services firms are full of subject matter experts that can gain interest and help clients and prospects by blogging about the things that their clients care about. Except those same experts are often getting paid $500- $1,000 an hour (or more) to do client work. And if the marketing budget includes internal time…things can get really expensive, quickly. Or if the professionals in the firm don’t think blogging helps build business, the challenges can be even greater. Continue reading

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What It Takes To Be Creative

To be creative it takes inspiration, teamwork with multiple creative specialists and understanding the principles of sales. Bill discusses how Rapport covers this as a full-service business-to-business graphic design and marketing firm in Toronto. Continue reading

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