Category Archives: Advertising in Toronto

Hiring a Design Firm is a Leap of Faith.

I’ve had a number of prospective clients who’ve had a negative experience working with a design firm or marketing company in the past. However, there’s only so much time we can spend and efforts we can make to win your trust if you’re just not ready. Take your time, but eventually you just have to take the leap and let us try. Continue reading

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Lost in Transmission

How Should We Communicate?
Take the time to have as many face-to-face meetings is necessary to understand both sides – what the client is looking for and what we’re offering. It’s also necessary in order to present the creative in a way that demonstrates, not only your capabilities and knowledge, but making sure the client clearly understands the scope and intent of everything being offered Continue reading

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Creating a tagline for Toronto…

I was recently approached by fellow branders; Ken and Ian from Blueprint with a fun opportunity. Blueprint approached five Toronto agencies including us, with less than five days to deliver. See ours and the others in the full article here: http://bit.ly/b63PX4 Which is your favourite? Continue reading

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The Best Advertising I have Seen in Years

This week, driving home in a rainstorm, the traffic was worse than usual. Sitting in my car, late for an evening meeting, I was fascinated to see a guy in a raincoat holding a big florescent cardboard sign that said “Simon Wookey”…I thought “Interesting, wonder what that’s about?” 20 feet up the street was another guy holding a similar sign that said, “will”. Ultimately a total of 5 signs… Continue reading

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