Monthly Archives: November 2013

Sales and Creative Services Belong Together

You paid for creative services, placed an ad, mailed the brochure, created a spectacular website and e-marketing campaign. Now it’s finally happened — you get a lead. Then what? Believe it or not, almost 50% of all inbound sales leads … Continue reading

Posted in Marketing and Sales | Tagged | 3 Comments

What kind of creative services do you need?

There are many different firms out there providing different levels and styles of creative services. Instead of being sold on a firm’s benefits or portfolio and hammering them into your situation, figure out realistically what you need, then find the … Continue reading

Posted in Brand Management, Marketing Strategy | Leave a comment

Graphic Design Versus Web Design

I am having déjà vu because I think we wrote about this a few years ago. However, so much as changed since then. What hasn’t changed is the divide between the two disciplines and the effect on clients’ marketing, which … Continue reading

Posted in Branding and Design | Tagged | Leave a comment