Monthly Archives: March 2012
You hire a creative firm for one main reason – to improve your business. Whether it’s a design firm, a full service marketing company, ad agency or web development firm, you are looking to increase business, your market share. That being said, the prettiest, coolest, wittiest most clever creative work does you no good if it’s not aligned with business objectives and lead prospects to take action. Continue reading
Since the dawn of websites people have complained about the monthly contracts, cost and time lag of needing to get their web developers to make the smallest change to their sites. Until just a few years ago creating an environment where non-coders could easily update their website content required custom building of wysiwyg editors. That was expensive, especially if you had to integrate it with some special functionality. Now there are many great platforms to build on that make it much easier… Continue reading
Everyone can be an author now, no one wants to be broadcast to anymore, everyone wants to share theirs’ and read others’ opinions these days. Simple brochure sites that people just read through to see how great you are just don’t cut it anymore. Visitors expect more from their experience now and that can be done quite simply. Continue reading
Brand is reflected in every interaction the outside world has with your company. It’s the emotional connection your audience has with your company. Building a really strong brand takes a lot of work. Any designer worth their salt can create a nice looking logo, but that won’t get far on its own. Continue reading
B2Bs have been skeptical about the importance of being found on Google since the dawn of Google. They assume their website is an online brochure that only gets looked at by those who already know them, or have been referred to them and are just doing research. Not true any longer. Being findable is a minimum requirement.
There’s simply being findable (ex: not all Flash) and then there’s optimization. Continue reading