Rapport celebrates it’s tenth anniversary this March which, of course, inspires much navel-gazing. I have been thinking about what got us here. What are we best at? Look how much has changed in the last 10 years! How we can continue building on that success in this changing world?
Reflections on our Core – Creative Services
It’s natural for companies to try branching out, offer new services or products, especially after so many years. We have expanded our service offerings to become a full service marketing firm as demanded by the marketplace, and have done well. But, that doesn’t change the fact that our core strength is creative execution.
It’s the front end, the facade that your prospects and clients interact with. The creative idea expressed visually, verbally and how it’s brought to life (ie: printing or coding). We’re really good at making sure it looks great and unique, reads well and functions as it should!
I Know Too Much Now
I recently said to our marketing lead Terri that sometimes I wish I could go back to being a simple designer. She said, ‘you know too much to go back.’
We expanded our services to include marketing when I became uncomfortable delivering what the client asked for if I wasn’t sure it was the best thing for them. Plus, it’s much better for all kinds of reasons to work to a plan – knowing what needs to be delivered when. And to have a great creative brief including objectives, target audience information and important factors.
Whether the client or Rapport marketing experts come up with that plan and brief, we love the creative part that comes after – brainstorming ideas, developing exceptional creative ideas and designs that our clients are excited about. We all know the strategy work behind it is important, but it’s the tangible results that get people really excited.