Monthly Archives: December 2011

Your Website is a Sales Tool, Make it Work Hard.

Unlike their B2C counter-parts, many B2Bs treat their websites as an online brochure. While it should showcase all that is unique about your company and express what you have to offer, it should also be treated as a lead generating tool with a focus on conversion. Continue reading

Posted in Full Service Marketing, Online Strategy, Web Development | Tagged , , , | Leave a comment

You Built It, Now What?

Would you build a big, beautiful building in the wilds of the Greater Toronto Area and expect people to just stumble in? There‚Äôs a lot of competition out there and visitors want to be engaged. You need to give them a reason to go to your site. Five ways to drive people to your site… Continue reading

Posted in Advertising in Toronto, B2B Marketing, Business Growth and Change, Online Strategy, Web Development | Tagged , , , , | Leave a comment