Monthly Archives: May 2011

How to keep your design project on time and on budget

Most people think of design work as fun and freewheeling, but, like any other “product” the design process has a beginning, lots of steps in the middle, and an end. The key to keeping design projects on time and on budget is to plan what the steps are and when they will occur before you start the work. Continue reading

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Can Good Design Have A Positive Impact On Your Bottom Line?

Today’s consumers, whether they fall into the B2B or B2C category, have an extremely well-developed sense of what constitutes appealing design. And while they cannot always articulate what it is about a well-designed piece of communication or campaign that attracts their attention and interest, they know what they like, and more importantly they know, and tend to avoid what they don’t like. Continue reading

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Should B2Bs Think About Mobile Websites? Part II

I know in my last blog I said content didn’t have to change for mobile, but it warrants consideration. Ideally you’d only update content in one place and see it magically appear across-the-board, but you might consider the opportunities afforded by the different behaviours of mobile surfers. Continue reading

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Common Challenges of B2B Marketers – Part II

Common wisdom in the sophisticated world of B2C marketing is “If you build something without fully understanding what the customer wants, you are probably not going to sell as much of it as you like”. Continue reading

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