Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Monthly Archives: October 2010
Creating a tagline for Toronto…
I was recently approached by fellow branders; Ken and Ian from Blueprint with a fun opportunity. Blueprint approached five Toronto agencies including us, with less than five days to deliver. See ours and the others in the full article here: http://bit.ly/b63PX4 Which is your favourite? Continue reading
Opportunities Tech Firms Are Missing in Their Marketing
Most tech firms put a lot of emphasis on their technology, and not enough or zero on the service that goes with it. Many treat service as an after-thought, as an unimportant bit of data. By doing this they’re missing out on a chance to differentiate themselves and including sales-talk that’s meaningful to the end-user. Continue reading
The Best Advertising I have Seen in Years
This week, driving home in a rainstorm, the traffic was worse than usual. Sitting in my car, late for an evening meeting, I was fascinated to see a guy in a raincoat holding a big florescent cardboard sign that said “Simon Wookey”…I thought “Interesting, wonder what that’s about?” 20 feet up the street was another guy holding a similar sign that said, “will”. Ultimately a total of 5 signs… Continue reading
