Your marketing efforts should be spread across a few different communication channels to better your chances of effectively reaching your target audience.
Sounds pretty obvious, doesn’t it? Just common sense. Create a brochure, place an ad here, send an e-newsletter there, sprinkle on some networking, and mix it all together with your bi-monthly blog.
A Little Consistency Goes a Long Way
But many times these efforts are made without consistency in branding and communications messages. You spend a lot of time and money on developing your brand, making it something you are proud of, something that truly reflects who you are, what you stand for, and how your work enriches the lives of your clients. But when it’s time to spread that message around, too often we forget the common theme.
Diversifying your marketing is about creating different pieces of marketing around one concept. You don’t necessarily have to keep the specific message exactly the same, but the tone you use, the look of the piece, and the overall perception of the message by your target market should be the same and reinforce each other. Let your brand come shining through in your marketing and it will remind or inform people why your product, company, or service deserves their attention.