Faith Seekings
Bill Tibbles
Terri Carson
Tom McGall
Do you think you can’t compete for attention in a crowded market place? Or that it would cost too much to do it? Many give up before they start, thinking it’s just not possible, so why bother? Fear not! There are several creative marketing ideas that may get you more attention and cost less while being more fun.
Here are my top 5 favourite creative marketing ideas.
These have all been successful for our clients, but there is a common key to their success beyond the creative marketing ideas themselves… more later. Continue reading
Leading up to the Show
There are many different kinds of marketing-category firms out there, making it tough to decide which kind is right for your needs. Choosing wrong could mean you’re paying too much for services you don’t need, or being under-serviced by a solo freelancer type. 
One of the biggest marketing challenges today is coming up with high quality content. A result is many people underestimate the importance of graphic design, especially in a city like Toronto. I visited a prospect who has been doing all of their ads in-house (I don’t mean they had a designer on staff). She knew there was a problem, thought they had too many words. I disagreed on the word count. They were just poorly designed. I knew I could take the same content and make it look immeasurably better. This was striking compared to the professionally designed ads the competition was running.
Remembering that successfully building business means building relationships. Social media/online networking provides more ways for people to connect with your business who you may not have met otherwise, and people they know, and people they know. 
